Selected Project / 02

The Codigo.

A community-focused walking scheme designed to encourage healthier lifestyles through exploration, participation and playful interaction.

Discipline UX / Product Design
Project The Codigo
Format Concept / Development
01 The Codigo project page 1
The Codigo 01 / 03
02 The Codigo project page 2
The Codigo 02 / 03
03 The Codigo project page 3
The Codigo 03 / 03
01   /   03
← Swipe or use the arrows to explore →
The idea

Designing
discovery.

The Codigo is a government-run healthy walking scheme designed to encourage people to explore their local community while becoming more active.

The concept turns walking into a playful challenge. Shops, schools, parks, restaurants and famous landmarks become part of the experience, with participants discovering codes hidden throughout the community.

By combining physical activity with exploration, participation and gamification, The Codigo aims to make walking feel less like exercise and more like an adventure that the whole community can take part in.