1You.
Design is Bespoke. Over the years studying design and experience within the field, it has became clear to me that design is selective. What someone else may like, someone else may hate. It is important to understand the Clients absolute requirements and needs in order to be able to distinguish the aspects left to play with.

Once highlighting the ‘Musts’, I have found that the rest is easy. Coming up with multiple concepts to put forward to the client is important, their input throughout a process ensures the design stays on track.

2Execution.
Execution is key. Perfection isn’t easy and can be very rarely met, but I push to be able to execute designs to the highest possible quality and standards.

I am constantly trying to find ways to improve my design processes and methods as well as my creative side itself. Keeping up with the latest trends and competing websites help massively when designing a themed website – understanding the market is key.

3IT.
From a young age, I have always had an interest in computers – software, gaming and anything else where I could use my imagination would capture my attention for hours. ‘The Sims’ had a massive positive effect on me growing up, the full control over the personalisation and design of different aspects of the game had me perfecting both Sims and their houses for hours.

Now, programmes like Adobe, Figma and WordPress are key to what I do. As well as being able to code in HTML, CSS and implement Javascript and C# to create a MVC site from scratch.